DragonVale is a simulation video game created by Backflip Studios. It was released in September 2011 and uses the freemium business model. Although the game is free to play, players can use their iTunes, Amazon or Google Play accounts to make in-game purchases of game currency to help speed up the evolution of their dragon park. DragonVale requires an Internet connection to play (3G or WiFi).
Players create a dragon theme park, with the objective of attracting virtual park visitors, and increasing their level in the game. This is accomplished by breeding, raising and caring for dragons and decorating your park by adding walkways, trees, decorations, buildings and dragon habitats. The number of visitors is dependent on the type and level of dragons in the park and how well designed it is. The ultimate game challenge is to breed a variety of epic dragons, such as the Rainbow Dragon and Double Rainbow Dragon.